General Housing Corp. has built a strong reputation – and 6,000 homes – Concentrate

Dry Wall Contractor

General Housing Corporation jokes that it’s made up of homebuilders who knew enough to come in from the rain.

But that’s selling themselves short.

General Housing Corp. Vice President Kevin Light invites buyers to visit the factory and tour model homes. Since opening its corporate headquarters in 1982 in Bay City’s Marquette Industrial Park, General Housing has constructed more than 6,000 structures – all behind closed doors inside its Bay City production facility.

An architect and other experts are on hand to help homeowners make design choices for their new homes.“We’ve taken the home construction process and moved it indoors into a controlled environment where we build the home in modules,” said John Pollion, President. “So instead of going out and hiring crews of builders, drywallers, electricians, plumbers and shinglers, General Housing does it all under one roof.”

Craftsmen work inside the Fraser Road production facility, creating custom homes.This year marks the manufacturer’s 40th anniversary.

Along with residential single-family homes, General Housing also offers an array of modular condos, apartments, townhouses, duplexes, and light commercial buildings. Each can be tailored to customer specifications.

Since General Housing is not a retail operation, it partners with homebuilders across the state. General Housing completes about 80% of the home, while the on-site builders handle permits and work such as driveways and basement construction.“There’s sometimes a preconception that modular are cookie cutters,” Pollion said. “In reality, we have hundreds and hundreds of standard plans, but will customize them, too.”

General Housing Corp. VIce President Kevin Light talks to one of the skilled laborers inside the Bay City factory.Bay City is no stranger to unique home-building techniques.

According to the Clarke Historical Library at Central Michigan University, Bay City was home to three separate companies that sold kit homes: Aladdin, Lewis, and Sterling. 

The indoor building process lends itself to producing energy-efficient homes. The homes are Energy Star efficient and General Housing partners with Green Built Michigan.The family-owned Aladdin Company began selling the kit homes in 1906 and was one of the earliest and longest-lived manufacturers of these homes. Aladdin sold many homes to Sears and Montgomery Ward that were marketed through the retailers’ catalogs. 

General Housing employs 50 people.“The idea was simple: a person could find the home of their dreams in a catalog and buy everything they needed to build their home from one source,” according to a Clarke …….


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